Asvoff Art (2011)
VIDEO INSTALLATION, CENTRE POMPIDOU, PARIS, FRANCE
Curated by KONSTANTINOS MENELAOU
Commissioned by ASVOFF
Asvoff Art introduced a creative collaboration between experimental video artists and innovative fashion designers. As a key catalyst for the evolution of the fashion film genre, each edition of ASVOFF celebrates experimentation and rewards new and daring ideas, hence, the debut of Asvoff Art for the fourth edition of ASVOFF.
ASVOFF ART marked a new approach toward the genre, illuminating fashion in the moving image through provocative concepts and fresh styles of presentation. Based on the creative credentials of the participating artists and fashion designers, As ART's aim was to push the fashion film genre even further and to introduce a new way of making, expressing and perceiving moving images that deal with the subjects of fashion, style and beauty.